ISBN 0809314789

Heavy Traffic & High Culture: New American Library as Literary Gatekeeper in the Paperback Revolution By: Thomas L. Bonn ISBN: 0809314789 (0-809-31478-9) ISBN-13: 9780809314782 (978-0-809314-78-2/978-0809314782) Format: Hardcover   Pages: 256 Edition: 1st Edition    Pub. Date: 1989-07-01 Publisher: Southern Illinois University Press List Price: $21.95 Click link below to compare 110 bookstores prices! Get up to 90% off list price! For Book: Heavy Traffic & High Culture: New American Library as Literary Gatekeeper in the Paperback Revolution [Detail & Customer Review from Barnes & Noble] [Detail & Customer Review from Amazon]   Book Description Heavy Traffic & High Culture: New American Library as Literary Gatekeeper in the Paperback Revolution The story of New American Library from 1946 to 1961 and of Victor Weybright, the publisher whose talismanic phrase "luster and lucre" set the cultural and financial formulas that guided this giant paperback house. Bonn employs the "gatekeeper" theory of communication to account for much of NAL s success. Explaining this theory as Weybright applied it, Bonn notes that "the tension on the gate s spring is created by the cultural contribution the work is likely to make tempered by its projected balance sheet." Weybright brought harmony to the conflicting interests of culture versus commerce; his goal was "heavy traffic, high culture," or John Steinbeck, Tennessee Williams, William Faulkner, Truman Capote, and Ernest Hemingway at the dimly remembered quarter per copy.

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